BusinessWeek(Dangerous Fakes) 20081103

．Tiger Woods: “Just because you dress up in a coat and tie, it doesn’t influence your intelligence” 穿得體面並不會影響你的智慧
2．Besides $82 million from is 65PGA tour titles, Woods has racked up more than 4750 million in endorsements in his career(可以得到這麼高的贊助是否與高爾夫球本是就是屬於有錢人的運動)
3．Ranking the winners: 25/100
1) Association/league/industry
．NASCAR: 全國運動汽車競賽協會(National Association for Stock Car Auto Racing(stock car是原廠汽車之意，後來指以原廠車改裝的賽車)
Kennedy, vice chairman and president of Daytina Beach(Fla) her son is also a racer in NASCAR, “the sport governing body”
“I am nervous watching him racing because I’m his mom, but I’m also a competitive mom.”
．Tour de France Cyclist 環法自由車賽
．NHL: National (Ice) Hockey League 美國冰上曲棍球
．NFL: National Football League:美式足球
．PGA of American, Professional Golfer’s Association 美國職業高爾協會
．IRL: Indy racing league. Open-wheel racing series(身體離地很近那種)
．UFC, Ultimate fighting championship
．United States Tennis Assn
→ the biggest sports league: FIFA, World Cup, Blatter boasts 208 member countries, 16 more than the UN
2) Owners/anthetics: consider their management, how many revenue/profit he or she earn
．Philip Anschutz
．Gatorade: sports drink
．心得：很多的大老闆不只擁有一家球隊或一種球隊。但是這樣他要支持哪隊？
銀行如Goldman Sachs, BOA也有贊助球隊
3) Media/Entertainment group
．IMG forstmann/Direct TV/Tuner Sport(TV rating)
．Robert Woods Johnson-build stadium
．Yahoo-Morgan turn web portal into internet’s top sports site. With its audience up 35% attracted famous brands put ads on it.



067.
Nokia handsets-boss: Vanjoki
． “the latest models come with high-resolution cameras, music players, GPS and as much power as laptops has a few years ago. Inside Nokia, I have been the face of convergence”
 Convergence: 匯流，電視(影像)/電腦(資料)/電話(聲音) 等資訊匯集在一產品上，以電信來說，便是以上多種服務整合。
• Technological convergence refers to a trend where some technologies having distinct functionalities evolve to technologies that overlap, i.e. multiple products come together to form one product, with the advantages of each initial component.
• Convergence (telecommunications) refers to the combination of multiple services through lines of telecommunication from a single provider.
Rivals:
1) Apple iPhone entertainment i-pod music
2) Google G-phone(hit in Sep. 2008) Android search engine service
3) Microsoft Window Mobil software
4) RIM blackberry Email

P074.
Sun-Microsystems, 20% of its sales(network&software) from financial company
P076
Energy Star, US DOE select energy-efficiency, scores TOP 35% in their category.
Now 92% appliance hit the mark and the standard need to be updated.
P078
Dealerships (Bill Heard, the largest Chevtolet’s retailor) vs Detroit
State’s franchise laws/ Oldsmobil brands
 Cull the herd汰弱選強
P082
A fat times and fear at top-tier law firms
P.084
Collection station
 Lax standard on diary